Telling a book by its cover

Ever wish you had two heads and four hands? Lately, that is how it has been for me. I am simultaneously trying to promote my novel, Double Trouble on Corned Beef Row, and write a new one for young adults. To promote the current one, I have had designed new covers to use at online vendors like Amazon and Barnes and Noble with their ebook versions. The hard copy version will retain its original cover that shows Attman's Deli's storefront. Marc Attman helped me a great deal with the launching of the novel with a book signing party at his deli. I believe I owe him that much. However, the existing cover does not show well when displayed at the postage stamp size used by the book sellers websites. Ergo, the new designs. They are more readable and use colors that attract the eye. Unless an author already has a large following, he/she needs visibility when their product pops up in an online search. Writers that already have a large fan base will only need name recognition for potential buyers to look at whatever it is they have written. Unknowns have to do anything they can to draw the prospect's eye. That includes changing the book's cover if necessary.
On my website, http://jamesbattee.books.officelive.com, I am doing a survey of several new cover options and have added sample chapters to read. A random respondent will receive a signed copy of the book. All will receive the author's gratitude.

Too long since my last post

Wow! Where has the time gone? I have been so wrapped up in trying to promote my book with book talks, book signings and such, and with craft fairs, promoting my handmade jewelry, and that I have not taken the time to keep up with my blog. Sorry about that. The experts tell me that blogging is a good way to promote the books that I write, but sometimes it just becomes a chore. I do a lot of my promoting on facebook, so the blog has suffered. The new book I started is for young adults, and I am eight chapters into it. The writing is not going as fast as I would like because I keep making changes in the plot. I guess this is not unusual for most writers even if, like me, they have a prepared outline to follow. It seems, every time I make a change I have to go back and make changes elsewhere. This, of course, means a lot of time spent on rewriting. It is making the going slower, but, hopefully, a better end product.
While looking for something altogether different on the Internet, I found something that makes writing e-books much easier. It is an extension to Openoffice.org's Writer. It is called Writer2ePub. Since I have not had a chance to fully assess it, I shall have to await doing so before making any comments as to its efficacy. On the surface, it appears to have all of the elements required to produce a finished ePub product. My first book, Double Trouble on Corned Beef Row, is done in several electronic versions including ePub. Since electronic publishing is rapidly gaining ground, and printed books are losing it, it makes sense to make sure that anything you write goes into electronic formats, ePub and Adobe's .pdf being the most popular. ePub is the format used on the Apple iPad, Sony, and many other popular readers. Amazon.com and BarnesandNoble.com both have proprietary formats, which the writer is compelled to use. With the proliferation of e-readers, it only makes sense to make your product available to this wide audience. Many people still value the printed page, but with the use of e-Readers, Smart Phones, the Kindle, and the Nook that can download a book from the Internet to be read while traveling on an airplane, waiting in line at a doctor's office or for an appointment with a client, this option is being used more frequently. My advice, do whatever it takes to get your writing into the hands of the largest audience possible, and it looks to me like electronic publishing should not be overlooked. I will experiment with Writer2ePub and will report my findings later.

The Perils of Self Publishing-Part III

It nearly takes a miracle to get national attention. Unless you have an agent, or a publisher with a marketing department to make the necessary contacts, you are left to your own devices. Self-publishing still carries something of a stigma in the eyes of the national press. Getting reviewers for national magazines or newspapers to look at your product is next to impossible. But not totally. Sometimes the most unlikely sources will actually want to take a look at them. When my stepson read my book, Double Trouble on Corned Beef Row, he interpreted it as a spy novel. I did not write it as one even though it contains spies. He suggested that I contact Eye Spy Magazine, which is circulated internationally, for a review. At first, I passed this off as an impossibility, but when I contacted their website, they wanted to take a look at it. I mailed the book, per their instructions, to England, where the magazine is published. A couple of weeks later, I received a phone message from the editor saying that he liked the book and would recommend it (which he did in the July/August 2011 issue). Whether or not this will mean a boost in book sales is yet to be seen, as it is too early to tell. However, one good magazine review can lead to another, and that is what I hope will happen. The task now is to spread the word of this review to other publications. Other attempts to publicize the work are still ongoing. Attempting to get coverage by local television and radio, doing book talks and personal appearances, and reviewing works by other authors are other ways of getting your name and product into the public eye. Using blogs like this one and social media such as FaceBook and Twitter are other useful ways of spreading the word. If you are a self publisher, you cannot rest on your laurels, you must keep plugging away at every opportunity. If you snooze, you lose, and, if an opportunity is lost, you may never have it again.

The Perils of Self Publishing-Part II

As a self publisher, promoting your book is probably the most difficult thing you're going to have to do once you have put into the final form. How you do that is up to your own ingenuity. Doing personal appearances and book signings is always a good avenue for publicity, especially if you can get it into the newspaper or mentioned on TV or radio. Blogs, like this one, are another good way of spreading the word. Using social media like FaceBook and Twitter give you inexpensive ways to put your message in front of larger crowds. FaceBook, for instance, gives you the possibility of having a fan page that enables you to announce to a larger audience whatever events you wish to publicize. There are, also, many free websites available. They are easy to set up, as most of them provide templates that you can use to design a site that looks fairly professional. I used Microsoft's OfficeLive.com for mine, and to me, it looks pretty good. Making sure that press releases are sent out prior to any personal appearances will ensure that the media is, at the least, informed. I have had relative success using this strategy with several of the smaller local publications. If you can form a relationship with any of the local media people, that will greatly enhance the possibility of having your events publicized. Don't turn down the opportunity to speak to book clubs or any local organization that likes having guest speakers talk to their members. Book clubs are good in that prior to addressing them, their members will buy copies of your book for discussion purposes, and if they like it, the word-of-mouth advertising that comes through them is priceless. The problem with all of these things is they require vast amounts of time. Time away from your major pursuit, which is, hopefully, working on your next writing project. The biggest trick is getting national attention, and if getting the word out locally is difficult, getting it out nationally is damn near impossible. That is the subject for the next post.

The Perils of Self Publishing-Part I

When I started writing my book, Double Trouble on Corned Beef Row, I had no idea that I was creating a monster. Writing and re-writing the story was the easy part. What happened when I finished it came as big surprise. The first thing I learned was that, in general, agents do not want to hear from you. They are only interested in promoting authors they already represent. Many do not even give you the courtesy of a reply to letters or emails asking them to take on your book. Most will direct you to a web page with submission requirements, and these will vary wildly. After wasting several months looking for an agent to no avail, I decided to self publish. The problem with that process is that if you don't have the money to pay for expensive services that most print on demand publishers offer, you are stuck with doing all of those things for yourself. My solution? Publish on CreateSpace.com or Lulu.com. I settled on CreateSpace, as I was only required to purchase one copy: a proof. That would solve my minimal finances problem. After going through numerous file structure changes that were necessary to upload the files, I had a real copy of my work in my hands, but it was flawed. I had somehow uploaded the same chapter twice. With the proof in hand, we, my Darling Judy and I, scoured the pages for other problems and found lots of them. Re-editing the entire book for redundancies, poorly worded passages, and grammatical errors took us to the point where we were ready to upload the changes. Confident that we had corrected all of the problems, we ordered several copies of the proof to give away. The strategy we used for doing this is in the next installment.

Past, Present, and Future

Last Saturday was a great day for me. My wife and I went to Greetings and Readings, the largest local independent bookstore in the metropolitan area. We sold a bunch of copies of Double Trouble on Corned Beef Row, and had a lot of fun in the process. According to one of the people who works there, I sold triple the number of books sold by the average author who comes there for a book signing. Today, Judy and I went to a store called All Things Country. The owner there was a lady, who greeted us with great warmth. We dropped off some books and will be included in a multiauthor book signing on August 6. We also took a bunch of old coins to a dealer and sold them for just under $400. I had been a collecting them for many years. I have several other things on my to do list that I MUST get out of the way before I can get back to serious writing. I have eight more items on that list, and hopefully, I will be able to knock them out without too many problems. Have you ever noticed how few lives never seems to get shorter? There is always something added to its end that makes it go on and on and on and on. Ah well, such is life.

Great News From the UK

This morning when I open my e-mails. I saw something that gave me chills. It was a message from the UK. I had sent a message to the editor of Eye Spy Magazine. A request via e-mail asking for his personal opinion of my novel, Double Trouble on Corned Beef Row, as I had sent it to him with the caveat that it was not a traditional spy story. He told me he was going to read it the weekend after he received it via a transatlantic telephone call. When I opened the e-mail, I was thriiled with its contents. Mr. Birdsall, the editor, had nothing but glowing comments. He said that all of my espionage scenes were plausible, and the book was an enjoyable read. He assured me he that a review would be published in his magazine. That should give a major boost to my book sales since the magazine has a worldwide distribution to the surveillance and security communities. Once it is published, other reviwers may pick up on the book as well. Hopefully that is the case. I will be posting his e-mail on my book's website under "Reviews." Here's hoping many good things will come from this.

Writer's Woes

I can't believe what just happened to me. I had just finished composing a blog entry using the Google toolbar access to Blogger, and when I attempted to post the blog, I got a blank screen and a message saying "action not available." To make it worse, I could not go back and retrieve what I had written. My carefully contrived post is now floating somewhere in cyberspace, most likely, never to be seen again. I am very exasperated. I started blogging about how I produced my first book, going into some details, and writing about new projects I have begun. I am in the midst of a young adult novel using my grandchildren as models for the characters. The second project is a sequel to my first book, Double Trouble on Corned Beef Row, and is giving me fits. There are so many variables, that I am having a difficult time tying the pieces together. However, I am not one to give up easily when confronted with a problem that seemingly has no solution. The fact that it took me 18 months and eight rewrites to finish my first book proves that. It may take me a while, but I will figure it out. It is the solutions to the problems I faced during the process is what sets Double Trouble on Corned Beef Row apart from every other book out there.

A flaw in the military's thinking

When writing my novel, Double Trouble on Corned Beef Row, I had to familiarize myself with military strategy and means of attack and defense. One of the problems I had in writing the book was planning a covert operation to capture an Israeli secret weapon. I had to come up with a scenario that was not only viable but tactically sound. It took me a good while to come up with a solution to my problem, but I believe it was not too far fetched. I was not trying to write science fiction, but a military operation that was unique and plausible. Several people who have read the book have commented on its reality and my knowledge of the processes. Which brings me to the point. I believe the US military has placed far too much emphasis on technology. A single, well placed nuclear device could cripple all of it. A nuclear device exploded in space above the USA could knock out our entire infrastructure from cell phones to traffic lights to water supplies and sewage treatment. If a rogue organization wants to destroy the United States, that is all they would have to do. No more computers, television, automobiles, trains, airplanes, electricity of any kind. The explosion would cause an electromagnetic pulse or EMP that would wipe out anything that uses an electronic circuit to control it from cars to wrist watches. And an ICBM would not be necessary to do it. A rocket launched from American soil by domestic terrorists or smuggled in by enemies could do it, and the military would have no defence against it. Technology is a wonderful thing, but too much reliance on it could kill us all.

A writers work is never done

I have started on a new project in hopes of capturing a new audience. People between say, 10 to 17 years old. I know it is a stretch for a man my age trying to write for youngsters like them, but I have been a storyteller all my life and have had more than a little success making up yarns for kids.
When my friend Richard Reilly would invite me up to his home in the western part of the state, I would tell spooky stories to his kids in the evening. These were 10 through 15 year old's, and to keep them attentive for an hour or more listening to me contrive stories was no mean feat. If they wanted to, they could watch cable TV or play video games. I told my tales in a style reminiscent of old time radio programs like "Lights Out," or "Inner Sanctum" that had engrossed me when I was growing up. I hope this latest endeavor that uses my grand kids as models works the same way.
While writing this one which has a working title of " the Berger Kids Meet Spiny Funkle," I am still promoting my novel "Double Trouble on Corned Beef Row." I have entered Amazon.com's Breakout Novel contest, and set up a second book signing at "Greetings and Readings," a top flight local bookstore. The last one was a roaring success, and they are happy to have me back again. Additionally, I am coaching another old man (like me) who aspires to being an author and passing on some of my experiences. I tried to make clear that promoting one's work is by far the hardest thing for a self published author to do. This blog is proof of the pudding.

Starting over

Here I am at the beginning of another writing project. As if the creation of my first book wasn't enough grief, I am now trying to produce one using my wife's grandkids as models. Fortunately, they are good models. Each of them has an interesting personality and traits that translate well into a story. They are of the correct age for a novel about youngsters and old enough to be able to do some interesting things as a group. Like some of the stories that have gone before such as the Hardy Boys or the Nancy Drew mysteries, their characters give a good mix that enables the plot to have multiple twists and turns. I describe one as brave, another as musically talented, the third as artistic, and one as athletic. Together, they have the makings of a team that has just the right mix of talents and skills to do the things outlined in the plot. I am not letting them know that they are being incorporated into the story until I had finished it. I want them to see themselves the way I see them. I hope that this has the desired effect. I love all of them, and I love the two new ones who are too young to be incorporated as they are only two and newborn. Maybe, if I live long enough, I'll write about them, too. Thanks to the experience gained with writing Double Trouble on Corned Beef Row, this one should be easier.

The Saga Continues

Good things come to those who work hard to get them. For months now, I have been blowing my own horn to get publicity for my book, "Double Trouble on Corned Beef Row", and attract national attention. I still haven't had complete success, but I can see the light at the end of the tunnel. The Baltimore Jewish Times is doing another piece about the book. I don't know what form it is going to take, but if it is in the form of a review, I will be able to post it on Amazon.com's and Barnes and Noble's web sites. The person who was coming out to take my picture didn't know. It is, also, possible that the review will be reprinted in other versions of the Jewish Times in other cities. That would be a coup. The second good thing is that I am going to do a book signing at Greetings and Readings in Hunt Valley, Maryland on December 12 which will give me the chance to sell off a good batch before the Holidays end. Hopefully, this added attention will give me the boost I need to get into the next recognition level. I hope, I hope, I hope!

The days are racing by

I have been preparing for a BIG book signing at a historic deli in downtown Baltimore for about a month. The lady who coordinates events there just informed me she sent out over 1100 email invitations to her customer list. When I was ready to publish my book, "Double Trouble on Corned Beef Row," I got permission to put the deli's picture on the front cover. It was only logical that the deli would want to promote the fact. The only trouble is the place where the event is to take place only holds forty-five people. Also, there is a parking problem in the area. I know there is supposed to be no such thing as bad publicity, but I don't want all of the guests griping about the situation in their columns. Did I mention the preponderance of them will be media people: food writers and such, and the deli is going to probably offer them freebies. My book is a novel, not a cookbook! However, one of the characters in it creates a spicy version of the corned beef sandwich, and the deli is going to make one that resembles it as part of the promotion. I can see this being a boon for the deli, but how it will impact sales of my book is questionable. If you are in Baltimore on November 10, 2010, you may want to avoid East Lombard Street from 5 to 7 PM. The traffic may be a problem.

Delivering the goods.

This weekend has been interesting. Judy, my darling better half, and I went into Baltimore to make a couple of deliveries. The first one was to our friend Joann's house to drop off a pair of earrings I made for her from one of her daughter Hilary's old necklaces. It was received with Jo's usual dramatic enthusiasm. If you give her anything, she makes you feel like it is the greatest gift ever from anyone. She is a warm and loving person who finds something to smile about in even the worst situations. I wish I had her upbeat outlook. Her oldest daughter, Maria, was visiting her mom, and as I had not seen her in a number of years was shocked when I did. She was definitely a woman, and not the child I remembered.
The next stop was in downtown Baltimore at Attman's Delicatessen. Judy and I had worked on signs for a book signing there on November 10. This is a really big deal with local media coverage coming in many forms. Having already had a couple of articles written about me, the media has been allerted that this will be a really special event. In my book, Double Trouble on Corned Beef Row, I describe a sandwich one of the main characters concocted to bring in new customers to his deli. As part of the book signing event, Attman's is going to produce a special sandwich that follows the formula in the book. In Baltimore, this is a big deal. Attman's is one of the original shops in what once was the heart of the Jewish section of the city: the area was called Corned Beef Row. The novel is not about the area, but it is set in it, and Attman's taking an active part in promoting the book will definitely draw attention. I guess I chose the right place as a setting for my story. I can't wait to get my hands on one of those sandwiches.

A little encouragement goes a long way

Back when I started writing my book, Double Trouble on Corned Beef Row, I had the basic concept together and a few chapters finished. However, I was unsure of the caliber of my writing. I asked my cousin, Betty, to give me an opinion of what I had done to that point. The response I got back was more than what I had anticipated by a good margin. She said I should start looking for a publisher, and that it was very good. It was her response and encouragement that set me to working earnestly to complete it. I had gained a reputation in my family as one who starts a project but never finishes it. That included home renovations, hobbies, and other things. When my wife lost her job, I had to try to come up with a way of making money. Writing the book and turning it into a moneymaker was one possible avenue.
I sent Betty subsequent chapters for awhile and she made some suggestions that I took into consideration. When I finished writing it, I sent her the manuscript on a cdrom to hold for me for copyright validation which she, and husband Al, did for me. A gesture I greatly appreciated, to be sure. When the book was finally published, I signed one of the five original proofs and sent it to her. A few weeks later, I emailed her and asked what she thought of the finished product. Once again, her response was glowingly positive. She also told me she was proud of me. That in itself made the whole thing worthwhile. Thank you, Betty Lou, thank you!

Getting it right

Things are progressing faster than I thought they would. My book, Double Trouble on Corned Beef Row, has only been out a couple of weeks and I have already had a magazine article done about how and why I wrote it in Baltimore Jewish Times. I appreciate the publicity it gave me, but the young woman who wrote the article got lots of things wrong. The biggest problem was because she had not read the book before the interview, and probably had not read it afterward either. I asked if she had at the beginning of our conversation, and she said she had glanced through it (which I seriously doubt). If she had, she could not have been so far off track. She wrote it up as being a spy story instead of what it really is: the tale of identical twins separated at birth. She probably got her impression from the synopsis on the back cover. Yes, there is a lot about spies in it, but the point of it is about the families of the children involved, how they grew up, their different career paths, and how they finally re-establish their natural connections. The action in the book is incidental. The thrust of the story is about families and relationships. I hope the next interviewer will at least read a few chapters to get a sense of what it is all about. If the interviewer had read the first twenty pages, her article would have taken a direction that was closer to the real crux of the tale. From her perspective, the story she wrote probably fulfilled her boss's criteria: she interviewed a non-Jew who wrote a book about Jews and published his responses to her questions (which focused on many of the wrong things). From my perspective, she missed the point.

Wow! Things are Happening

If I thought I was busy and harried before, I was in for a surprise. Since my last posting, I have had things really start to steamroller. First, my book, Double Trouble on Corned Beef Row, has been published and is available on Amazon.com as both a dead tree version and on Kindle. It took a heap of work to get that accomplished, and I am proud of the results. The print version sports a cover of my own design, and looks professionally done. My sister, Donna, who never minces words or says something is good when it isn't, was blown away when she saw it. She said it looked every bit as good as some of the ones in the local bookstore and better than most. Donna has a wonderful sense of humor, and got a charge out of the last two sentences of the story. She had said while I was writing it that the only kind of books she liked were the ones that ended with; "and they lived happily ever after. THE END" Well, that is how I ended my book.
Being the unabashed self promoter that I am, I sent two copies of it to Mr. Neil Rubin, editor of the Baltimore Jewish Times. One was an autographed copy for him to keep and the other was for review, if he chose to do that. Mr. Rubin had been kind enough to direct me to several sources which were valuable in my research. On one hand I was trying to show my gratitude, and on the other to hope for a review. A favorable write up from his paper will be a tremendous publicity boon. I, also, sent press releases to the other local news organizations, and I am attempting to arrange for my first book signing to be at Attman's Deli the picture of which is on the front cover. I want to get media coverage for that so I will be sending out another press release whenever that can be scheduled. More on that later. Do you think I am excited? You betcha!

The Aheader I Go; the Behinder I Get

I can't believe it has been nearly a month since my last entry. I have been busy trying to get my book to market and setting up my web site. Both are really time consuming. My darling Judy keeps asking me "When are you going to finish this? You've been working on it FOREVER!" That is exactly what it seems like to me. It seems like I have hit every kind of stumbling block imaginable. Since I am putting it on CreateSpace, I have had to make tons of adjustments. I have had to resize the copy to fit book size paper, change the line spacing, change the fonts for the chapter headings and body text, reset all of the margins, and unify the book into a single file. Gadzooks, what a bunch of chores. Not having the proper software only made these things harder to do. Fortunately, I was able to come up with some suitable work-arounds that let me, finally, finish the job. Or so I thought. As it turned out, I still had to convert the files to Adobe's pdf format before uploading it. Then came doing the cover art. Another nightmare. I had to rework it five times before it was okay for their site. At long last, the ball is in their court and, if no more pitfalls occur, the book will be printed.
I was naive to think that all I would have to do is send the book to a publisher, and they would take it from there. I would get an advance, they would do all of the publicizing and advertising, and all I would have to do is appear on TV talk shows and at book signings. My little book, Double Trouble on Corned Beef Row, is not an epic. It is a little story about Jewish identical twins separated at birth. It is not the Corsican Brothers or The Man in the Iron Mask. It would have take a miracle for a major publisher to grab it up like that so I am gambling that by self publishing someone might see it. I still hold out hope that fellow Baltimorean Barry Levinson will learn about it and, maybe, take a look at it. That probably falls under the heading of "still dreaming, aren't you?" Well, if the Wright brothers felt that way, my sister, Jane, would not be working for an airline and a trip to Chicago from the East Coast would take a long ride on a train. If I stop dreaming, I may wake up and find the world really sucks. What then?

Will the dream die with me?

Disillusionment has set in. What I believed was a real publisher was actually just a "come on" for one of those self publishing outfits. Whom can you trust? There are so many bogus entities floating around out there in cyberspace. It is difficult to separate the scams and the shams from the legitimate. I guess the old saw about things too good to be true is right. For now, it is back to square one. I believe in my book, "Double Trouble on Corned Beef Row," and I thought the "publisher" did, too. They played me like a Stradivarius. Now, my greatest fear is that I will die before it ever gets into print. It's a story about identical Jewish twins separated at birth and living dramatically different lives. It is the kind of story Barry Levinson would like because it involves a Baltimore landmark, Lombard Street's Corned Beef Row, a deli owner, and spies fighting over a secret weapon stolen from the Israelis. The way things look now, he will never know it exists.
At 71, diabetic, overweight, and arthritic, I am running out of time. It took me two years to finally get my book into what I believed to be really enjoyable reading. Were those years I could have put to better use? I loved/hated the process. Envisioning the story, I loved. All of the editing, and re-rewriting was a chore. Unfortunately, only the reading public will determine if it was a worthwhile endeavor. If that ever happens. Sometimes, life really sucks.

If not NOW, when?

I may be getting in over my head, but I have been looking at the possibility of converting my manuscript to an electronic format and doing an ebook before an ink and paper one gets produced. Is this crazy? Has anyone else ever done something like this? I am in a situation where I am not getting any younger, and I want to see the work of two years out in the public eye.
Writing my book, "Double Trouble on Corned Beef Row," was something I thought of doing Decades ago. Not this particular book, I started a vampire novel thirty years ago, but never finished it. I have mentally kicked my own butt for years for not finishing what I started. There were art projects, too. Not to mention home remodeling and maintenance items than never got finished.
That has been one of my great failings. Not finishing things. Project after project has gone incomplete. I have been guilty of the same failure all of my life. Now, after toughing out the writing, editing, rewriting, reediting that went into the book, I want to see it through and into print. Or, at least in some form, in the hands of others so they can appreciate what I have done.
Am I being conceited in thinking what I wrote is worthy of appreciation? Isn't that what every author believes? What I am considering may constitute literary suicide, but big risks often have big payoffs. And, I don't have forever!