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Monday, October 31, 2011

Telling a book by its cover

Ever wish you had two heads and four hands? Lately, that is how it has been for me. I am simultaneously trying to promote my novel, Double Trouble on Corned Beef Row, and write a new one for young adults. To promote the current one, I have had designed new covers to use at online vendors like Amazon and Barnes and Noble with their ebook versions. The hard copy version will retain its original cover that shows Attman's Deli's storefront. Marc Attman helped me a great deal with the launching of the novel with a book signing party at his deli. I believe I owe him that much. However, the existing cover does not show well when displayed at the postage stamp size used by the book sellers websites. Ergo, the new designs. They are more readable and use colors that attract the eye. Unless an author already has a large following, he/she needs visibility when their product pops up in an online search. Writers that already have a large fan base will only need name recognition for potential buyers to look at whatever it is they have written. Unknowns have to do anything they can to draw the prospect's eye. That includes changing the book's cover if necessary.
On my website,, I am doing a survey of several new cover options and have added sample chapters to read. A random respondent will receive a signed copy of the book. All will receive the author's gratitude.

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