As a self publisher, promoting your book is probably the most difficult thing you're going to have to do once you have put into the final form. How you do that is up to your own ingenuity. Doing personal appearances and book signings is always a good avenue for publicity, especially if you can get it into the newspaper or mentioned on TV or radio. Blogs, like this one, are another good way of spreading the word. Using social media like FaceBook and Twitter give you inexpensive ways to put your message in front of larger crowds. FaceBook, for instance, gives you the possibility of having a fan page that enables you to announce to a larger audience whatever events you wish to publicize. There are, also, many free websites available. They are easy to set up, as most of them provide templates that you can use to design a site that looks fairly professional. I used Microsoft's OfficeLive.com for mine, and to me, it looks pretty good. Making sure that press releases are sent out prior to any personal appearances will ensure that the media is, at the least, informed. I have had relative success using this strategy with several of the smaller local publications. If you can form a relationship with any of the local media people, that will greatly enhance the possibility of having your events publicized. Don't turn down the opportunity to speak to book clubs or any local organization that likes having guest speakers talk to their members. Book clubs are good in that prior to addressing them, their members will buy copies of your book for discussion purposes, and if they like it, the word-of-mouth advertising that comes through them is priceless. The problem with all of these things is they require vast amounts of time. Time away from your major pursuit, which is, hopefully, working on your next writing project. The biggest trick is getting national attention, and if getting the word out locally is difficult, getting it out nationally is damn near impossible. That is the subject for the next post.